Please tick the boxes as appropriateThe demographic aim was at the age range of around 16-25 consisting mainly of students who are aiming to go onto a higher level of education or a professional career. This suggests they would mainly be an aspirational independent audience as pin pointed in my Audience Profile post. By sending this questionnaire out via the social networking site Facebook.com I was able to efficiently and painlessly collect 12 returned emails.
Age: 15-17 [ ] 18 – 20 [ ] 21 – 23 [ ] 24 – 26 [ ] 27+ [ ]
Gender: Male [ ] Female [ ]
Do you find the Music Video entertaining?
Yes [ ] No [ ]
Does the video suit it’s genre of music?
Yes [ ] No [ ]
Would you watch the video again?
Yes [ ] No [ ]
Would you buy the ‘Blighters’ Digipak?
Yes [ ]
Probably[ ]
Unlikely [ ]
No[ ]
Does the Album promote the band?
Yes [ ] No [ ]
Does the Album suit the Music?
Yes [ ] No [ ]
Does the Album suit the Music?
Yes [ ] No [ ]
If so why?
Does the Magazine advert grab your eye?
Yes [ ] No [ ]
If yes what part?
Do you see a link between all the products?
Yes [ ] No [ ]
If yes why? Overall do you like the products?
Yes [ ] No [ ]
The graph above shows you the participants details who filled out my questionnaire. As you can see the majority are around the age of 18-20. This is because, as mentioned, I feel the demographic will be centred around 16-25 so I've taken the tact of aiming at the middle age group. Furthermore I tried to get a mixed sex group. This is because while Blighters is an all male band which may attract more young women interested in the lead singer the type of music played is not gender reliant to be enjoyed as shown by such bands as Linkin Park, Lost Prophets, Oasis etc.
The 3 Music Video questions were aiming to see if the audience enjoyed the video and felt that it was suited to the genre. As you can see from the results 80% of them are positive. 10 out of 12 participants would watch the video again and also felt it suited it's genre, interestingly enough 1 person who found the video entertaining would not watch it again.
I also wished to gain feedback for my Album creation. Once again the majority of this was positive. All of the participants agreed that it promoted the band due to it's semi-professional production. However 4 of 12 did not feel it truly suited the genre of music. Comments such as "It is too active where as the Blighters music is more mellow" as well as "Prob look better black & white" which informs me that if I was to re-do my work I would go for a more mellow affects.
After all 12 agreeing the work promoted the band you may expect them to buy the album. However with music tastes also taken into account you need to not take this to seriously. Considering 4 of the replies were the album does not suit the music only 1 person has said they would outright not buy the Album. This is a positive step forward for my work showing that it is up to quite a good standard.
Not surprisingly with how happy I am with my magazine ad everyone agreed it would draw their attention. The majority of comments were along the lines of "It's so greeeen!!!". The graph below on the other hand shows how there is a clear link between all of the products and that only 1 of the 12 did not enjoy them as a whole unit.
To conclude in terms of my print productions the majority of feedback was very positive with most saying they would purchase it, or at least consider it. My magazine ad was also successful in the sense it did what it was designed to do; grab peoples attention. Plus my music video was also a successful hit. Overall I agree with this feedback and it has made me more confident about my work as a whole.
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