Thursday, 18 February 2010

Coldplay 'Viva la Vida' - Album Analysis


Coldplay album is a prime example of what a good digipak really is. A simple card creation with a huge amount of high resolution art creating a very graphic experience. This album would easily appeal to people of all ages from it's almost graffiti style text to the historical implications of the French revolution images.

The music itself attracts a large range of listeners from my own age group of 16-25 to that of my fathers generation of over 50's. The beauty of Coldplay is their unique alternative sound can be enjoyed by all generations. Likewise this digipak can as well, regardless of whether or not you understand the historical implications of their music or just enjoy the amazing colours or the inside booklet it has something for everyone.


The Digipak itself has a a simple design with 2 sleeves to hold the CD's in and 2 mini booklets. These mini-booklets are art books in their own right. Below you will find numerous images showing the huge amount of colour which the booklets employ. Once again these designs can attract numerous ages from their serious imagery from the Music Videos to the graphical art.


The first booklet contains images from the Music Video's which enables you to see the entire band as well as gain an insight into the type of videos of Coldplay that are out there. Where as the other booklet is a huge 10 page graphic piece of art taking bit's and bobs from the various songs and turning it into some sort of graphic.



The final page of the this booklet however shows an image of the band which enables you to put a real face to Coldplay. This enables the audience to fully put a visual link in their head for the band members to the name 'Coldplay'.
Overall this album is a huge boom for any collector of shiny CD Cases / Digipaks, even if it is a Coldplay disc set...

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