Audience Profile

This post aims to provide a simple audience profile of the target audience for my Main and ancillary texts. As mentioned in my Audience Research I look at the age group of around 16-25 because from my own taste in music and experience in attending Indie music gigs I know that this will be the age group most likely to enjoy the Blighters type of music.

The demographic would be only slightly heavier on the male side than females but otherwise gender equal. The indie scene is made out of many individuals but can also attract Aspirers who are attracted by the musicians’ skills or even mainstreamers can be attracted depending how popular the Indie band becomes.

Age: 16-25
Gender: 60%-40% (Male-Female)
Social class: Working to Middle Class
Occupation: Student
Media Interests: Mainstreamers with a slight art house interest (Mellow sound)

Consumption of Media
They would most likely consume media in numerous ways from a live gig to watching a music video on their laptop or IPod / mobile phone. I would say they prefer owning a CD Album rather than downloading it via Spotify or Itunes along with this I would say they'd purchase merchandise from the band such as shirts.

This is why I have created quite a strong set of Ancillary texts with a strong colour base enabling easy applications to posters or 'Print T-Shirts'.

Demographics Attraction to Blighters
The reasoning behind the above demographic finding Blighters attractive is relatively simple. Firstly the band consists of younger musicians enabling the audience above to relate to them through that medium while also enabling them to aspire to the skill of being able to play a musical instrument and being in a successful band.

Furthermore the mellow sound offers a respite to the usual rock or dance music which many of the age group within the demographic listen to. From my own experience I know a change in pace is nice every so often. Plus the indie factor and uniquness adds a final touch. The demographic age range may be nearing the end of the 'teen years' yet many will still have the wish to be rebellious and their own person, meaning the look of the ancillary texts suit perfectly.